Creating a quality classified

Good text ads can be very tricky to set-up, as they offer limited space to get your message across. There is a need to be precise and to the point but at the same time catch the viewer's attention. Hopefully the following tips will be of use for setting up a successful classified ad.

Be precise:
This is probably the most important requirement when setting up classifieds. There is limited space so use it well! Be precise and avoid claims such as "the best site", "the fastest", "the biggest" etc. unless it is actually true and not just your point of view!

Talk about the competitive advantage:
Try and mention briefly why the product or service you are advertising should be purchased from you, and not from your competition. Mention what separates you from your competition. So, instead of "Web directory", use anchor text "Free Directory" or "PR7 Directory" etc.

Special Offers:
Use multiple adverts to experiment with different anchor texts. Studies have also shown that viewers are more likely to view ads that are offering a special discount or limited offer.